Nfl flying wedge football7/1/2023 ![]() ![]() 3) □ □ Outsource (and commoditize) distribution to the TV networks The Jets went on to win - a massive upset!This exemplified that the NFL wasn’t just about the game on the field, it was everything off the field that made it such a compelling story. Before the big game he boldly “guaranteed” a Jets victory, which caused over 40 million Americans to tune in. In the 1940s, one of the NFLs first competitors, the AAFC, had a major problem – one of their teams, the Cleveland Browns, were TOO good! The Browns won almost every game, so it was too predictable…The NFL realized that they needed to maximize competition, and that “on any given Sunday, any team should be able to beat any other team”Learning from their competition, they instituted a) the “stacked schedule” for more competitive matchups and b) the reverse-order draft, with last year’s worst team getting first pick 2) □□ Create storylines around the gameĪfter the NFL merged with the upstart competitor AFL, Super Bowl III (1969) matched the NFL’s Baltimore Colts led by Johnny Unitas, against the AFL’s new New York Jets, led by the dynamic Joe Namath.With his fur coats and poolside interviews, Namath was a heartthrob and American sensation. Here’s the NFL’s playbook (ayohh) on how they built the behemoth: 1) □□️ Keep the teams competitive to maximize entertainment value Acquired is ready for some football - let’s kick this Season off right! And whether you watch football or not, this is one incredible business story. ![]() What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. The NFL - it’s almost synonymous with America today. ![]() The Complete History & Strategy of the NFL ![]()
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